If your idea was edible, would it be broccoli or would it be a cheeseburger?
Jonah Berger, author and marketing professor at the Wharton School at the University of Pennsylvania told an audience in Chicago for the Engage 2017 conference recently, “Ideas do not sell themselves. The notion that if an idea is good, people will share it, is wrong.”
Read MoreThe minute I saw this post about storytelling as a leadership skill, by Joanne Tombrakos, I asked her if we could share it with Take The Lead readers. As she says, “When we own our stories we become a magnet. People want to know who we are. Read our stuff. Buy our products. Hire us. Maybe even take us on a date.” Our story is the root of our authenticity, the topic of Lex Schroeder’s June 26 webcast – sign up here to learn her authentic leadership tools. And read on for Joanne’s explanation of why sharing our story benefits us and the listener.
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