Posts tagged marketing
Celebrate The Pivot: Evite CMO on Building A Brand, Changing Careers Post-COVID
Celebrate The Pivot: Evite CMO on Building A Brand, Changing Careers Post-COVID

Maybe, just maybe, Karen Graham can attribute her new career as vice president of marketing and brand for Evite back to her mom who loved to throw parties when she, her younger brother and older sister were growing up in the northern suburbs of Chicago.

“I’ve always loved events, I’m very social, but I haven’t thought before that my mom loved throwing parties. She went big for birthday parties. So something rubbed off on me,” says Graham, who is in charge of rebranding Evite, the 24-year-old online invitation platform.

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Career choices, Career success, Changing the Workplace, Take The Lead Events, Women Career ChoicesMichele Weldoncareer path, Career Reinvention, marketing, Covid-19Comment
Power of Prioritizing: Latina CEO, Founder Advises, Inspires and Succeeds
Power of Prioritizing: Latina CEO, Founder Advises, Inspires and Succeeds

Melissa Rodriguez, CEO of Mel Rodriguez & Co. and also Social Media Relations, was born and raised in the “witch city where everyone goes for Halloween.” That’s Salem, Mass., of course, where the history includes powerful and magical women.

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Change Leadership, Career success, Ambition / Intention, Changing the Workplace, EntrepreneurMichele Weldonlatina women, Female CEO, Entrepreneurship, Women In Business, marketingComment
Delicious: Getting Your Ideas As Women Leaders To Catch On
Delicious: Getting Your Ideas As Women Leaders To Catch On

If your idea was edible, would it be broccoli or would it be a cheeseburger?

Jonah Berger, author and marketing professor at the Wharton School at the University of Pennsylvania told an audience in Chicago for the Engage 2017 conference recently, “Ideas do not sell themselves. The notion that if an idea is good, people will share it, is wrong.”

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Leadership tools and tipsMichele WeldonBranding, communication, marketing, Michele Weldon, ToolsComment